Pink House Studio for Krug Champagne

For more than ten years, Krug and gastronomy have played a game of no fools to turn humble ingredients into masterpieces.

Capturing
the essence of
the Krug experience
to captivate
thousands of Chefs
at home

Strategy, creative, packaging, copywriting, art direction, print design,
webdesign, production, social media strategy

The challenge

The Maison was seeking to renew its connection with Chefs and epicureans worldwide by celebrating the culinary artistry behind humble ingredients. With Krug in the Kitchen, we helped capture the spirit of craftsmanship and conviviality at the heart of the Krug experience — bringing it home to thousands of Chefs around the world.

Our strategy

For over a decade, Krug has played a visionary role in gastronomy, turning simple ingredients into extraordinary creations. To honor this legacy, we crafted a holistic creative and strategic approach spanning storytelling, strategy, creative direction, packaging, copywriting, art direction, print design, web design, production, and social media. Every touchpoint was designed to echo the Maison’s bold spirit and bring the Krug in the Kitchen experience vividly to life.

Touchpoints ecosystem

Meta ― CRM ― Landing page & website ― Shops ― Bookshelves ― Pinterest ― Youtube ― Ambassades ― Press

Visual identity

Bringing a new glow to the Krug universe: we defined a lighter, warmer tone of voice and a vibrant rhythm to welcome a new generation of Krug Lovers — all while keeping the Maison’s deep-rooted passion and craftsmanship at the heart of the experience.

What's next

More cool stuff made by our coolest people.

Langue: English | Français

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